When Topo Chico Hard Seltzer launched last summer in Montreal, Quebec, we were brought in as event designers to help with designing a branded and experiential launch event. The PR launch event took place in a Mexican bar downtown Montreal, an intimate setting for the PR launch event. The event featured a tex mex inspired and vibrant colour palette.
The main event space was decked out in the Topo Chico branded colours of yellow and green with accents of orange and red, to mirror the colours of the new hard seltzer flavours.
We designed a tropical floral wall featuring real orchids and flowers was the main photo opp for the brand launch party. A vibrant and large neon sign was the centrepieces of the floral wall.
Music played a crucial event in this launch party, so we highlighted the DJ area with a branded wrap and we vinyled an existing framed marquee light on the wall.
We decorated the patio with custom Mexican flags that had the Topo Chico logo.
From outdoors, we designed a special double sided vinyl print featuring artwork created by a local artist was seen from the exterior window. The same print could be seen on the interior of the window as well.
Upon entering, guests were greeted by another neon sign. There was no mistaking where you were!
We especially loved the soft Topo Chico branded pillows, featuring their brand motifs and logo.
The bar served the new Topo Chico hard seltzers all night long. These ice buckets were the perfect finishing touch.
This PR launch party for Topo Chico Hard Seltzer was the perfect mix of fun and personalized detail. We love designing unique brand activations like this. Get in touch today to connect about your next project.