We were thrilled to bring this Revlon Brand Activation to life! This event had a unique task of bringing a sports and hockey theme to a beauty event. We married the two ideas with branded lockers, a hockey shootout and a player locker featuring Sarah Nurse, Revlon’s newest brand ambassador. We packed a lot into a small space. It was an iconic event that was so much fun. Photo credit: Indigo Events Photography.
GOAL: To create a fun and interactive pop-up to launch Revlon’s ColorStay line of products.
SERVICES: Full event design, staffing, photo booth, custom builds, draping, graphic production.
The activation took place at The Well in Toronto, a beautiful new retail and residential area. There was no mistaking that you wer in the right place! We converted an empty storefront unit for the Revlon brand activation, with brand graphic assets on the exterior glass and a promotional ad running on the digital screens.
Our welcome desk featured a branded kiosk with mini lockers to display the full Revlon Colorstay line of products. Imagery of the various product lines alternated on the lockers for a beautiful aesthetic.
Guests also enjoyed Revlon branded cookies.
Guests were able to take photos at our branded photobooth with custom graphic icons that nodded to the brand activation, with lipsticks and hockey sticks.
We designed a custom hockey-themed shootout activation for guests to win Revlon products. Of course we also had custom made hockey sticks and branded hockey pucks!
We created a player locker featuring Sarah Nurse, Revlon’s newest brand ambassador. The player locker featured product display and banners represented Revlon’s product claims above.
We included Revlon’s impressive lipstick claims on custom banners that nodded to hockey championship banners that you often see at arenas.
