We were thrilled to bring this Juicy Couture Fragrance Launch to life! This event launched the new Just Moi fragrance in Canada with media and influencers enjoying a cocktail party on the rooftop of the Drake Hotel. The brand activation included beautiful floral nodding to the pink tones of the fragrance, brand assets featured throughout the space and take home gifts from an engraver and illustrator. It was such a fun event to design!
GOAL: To create a welcoming and on-brand event for Juicy Couture’s fragrance launch.
SERVICES: Graphic design, event design, staffing.
Right as you walked into the rooftop bar, you knew you were at the right event. The Juicy Couture logo with pink gradient sky print from the fragrance campaign greeted guests upon entry. The record wall was decorated with prints from the campaign and products.
The pink sky print was used to cover the speakers around the space behind the DJ table and seating areas. The purple glassware and pink neon sign fit right in.
The signature pink colour was seen everywhere in the space, including the cocktail napkins.
The Juicy Couture and Just Moi logos could be seen on the tables, alongside makeup mirrors and pink fresh flowers. It looked so cute together.
No brand activation can be complete without a beautiful photo opp. We created a lush pink floral and greenery floral arch to be at the backdrop to guest photos, alongside a large cutout print of the fragrance bottle.
Guests enjoyed a fashion illustration and engraved fragrance bottle to take home.
