We worked with Google Pixel on a Toronto marketing activation that took place as part of the CCYAA Celebrity Classic with Simu Liu and Jeremy Lin. We helped bring this marketing activation to life with a large printed backdrop wall, a large sign, outdoor floor vinyl, printed basketball net and an understated table for the beautiful Google Pixel basketball.
With the brand activation being outdoors, we used special floor vinyl for concrete, a weighted and heavy duty sign holder and a weighted backdrop wall to withstand the elements. Artist Gracia Lam worked with Google to create the graphics for the activation.
Guests would pose with the basketball at the net for a “slam dunk” and ambassadors showed them how to magic erase the stool out of the photo so it looks like they were dunking in midair. It was not only a vibrant and beautiful booth, but it was also so fun!
The Google Pixel brand activation featured bright and vibrant colours and heavy duty, weighted decor elements to withstand the elements outdoors.
We printed a custom graphic on the basketball net.
A matching graphic was printed on the weighted outdoor sign.
Brand ambassadors were onsite to engage with customers.
Even kids could take part in the slam dunk activation with Google Pixel.
We love seeing our activations in action!
Brand ambassadors showed guests how to use the magic eraser function.
The Google Pixel brand activation was both vibrant and eye-catching. Guests couldn’t help wonder what was going on, engaging with the brand to create positive experiences.
The Google Pixel slam dunk marketing activation was a part of the CCYAA Celebrity Classic basketball tournament that included celebrities like Simu Liu, Jeremy Lin, Maitreyi Ramakrishnan and AJ Raphael, see here! We were honoured to be a part of such an iconic event.