We were thrilled to help launch the Eucerin Epicelline Serum line at this special event. This brand activation was a cocktail event for media, influencers and dermatologists, to explore the new serum line from Eucerin. We infused the spirit of the product into the event, with silver orbs, lit up product features and a beauty lab for guests to try the product. Photo credit: Indigo Events Photography.
GOAL: To create a beautiful and interactive launch event for Eucerine’s new Epicelline line of products.
SERVICES: Full event design, photo booth, custom builds, graphic design, AV.
Trying out the product was very important to the client, so we created an eye-catching beauty lab to display the product and try it on. The product display featured an LED arch showcasing the five products on shelving, and additional brand assets on either side. The lab table was a reflective table featuring products and mirrors.
Our welcome desk featured a branded kiosk with mini lockers to display the full Revlon Colorstay line of products. Imagery of the various product lines alternated on the lockers for a beautiful aesthetic.
We created an hour glass spinning activation that featured Eucerin’s graphic logo for their hour glass technology.
The entrance of the event featured a light tunnel with Eucerin claims on the floor as you walked in.
The photo booth backdrop was a beautiful 16ft wide silver shimmer wall with silver orbs. We love the large product replica that guests could take photos with too.
The stage and AV had to be top notch for an event that featured a serum with a lot of technology backing it. The stage was used for a dermatologist panel and remarks.
The mirrored bar featured a special drink from the venue that included an edible hour glass decoration.
