We brought the coconuts and summer vibes to Malibu‘s brand activation themed around “clocking off” the work day. The brand activation included a pop-up lounge and elevator bar experience to surprise tenants of a downtown Toronto office tower. We brought the idea to life with tropical faux plants, colourful furniture and custom built signage and bar. Photo credit: Indigo Events Photography.
GOAL: To create an engaging and interactive activation for Malibu, around the idea of clocking off.
SERVICES: Full service event design and coordination, venue search, staffing, custom builds, catering and bar, graphic design.
This brand activation started with the idea of creating a unique elevator pop-up bar that surprised tenants in a busy office building after work. The idea was to “clock off” with Malibu into a transformed elevator that brought you to the pop-up bar nearby. Guests clicked a button and surprise, they found themselves in an immersive bar serving Malibu’s premade cocktails.
We transformed a busy office lobby into a tropical Malibu oasis, complete with a custom built bar, colourful lounge furniture, tropical plants and lots of branded elements. This Malibu pop-up bar was such a hit with tenants clocking off after work.
